Branding Video Template

Company Culture / Employer Brand

The always-on employer-brand film a company renders once and links every individual job ad back to — 40 seconds, 16:9 (1920x1080), six scenes on an alternating warm-paper / ink rhythm with a single terracotta accent, set in Instrument Serif, Work Sans and JetBrains Mono. It opens on a full-bleed shot of the room under the company's own opening line, then makes its whole argument in one frame: three team photographs presented as captioned evidence under "Nothing here was arranged." Three culture points follow — the first beside a photo card on ink, the second where the photograph becomes a physical print laid on the page at -2.4 degrees, the third delivered from a paper slip over the full-bleed room — before a cross-dissolve (the only one in the edit) into a screenshotable careers card carrying a terracotta CTA pill, the careers URL and a three-up contact strip of the same three photographs. Eighteen dynamic fields swap per render: company_name and company_detail (the masthead on all six scenes), opening_line, culture_1_title/culture_2_title/culture_3_title with their matching culture_1_body/culture_2_body/culture_3_body, caption_1/caption_2/caption_3, closing_line, careers_url, and four photographs — photo_room plus photo_team_1/photo_team_2/photo_team_3, each reused across several scenes so a single swap updates every appearance. Each caption_N is bound to its own photo_team_N and must describe that specific picture ("TUESDAY PLANNING. NINE MINUTES."), because the documentary caption is what stops three office photos reading as stock. Re-render whenever a fact stops being true — headcount, office, or policy — or batch one per trading brand off a single HR record. Text renders at fixed design sizes, so keep replacements near the sample lengths (title ~26 chars, caption ~34, closing line ~64) or they will clip rather than shrink.

Aspect ratio: 16:9 · Horizontal
Duration: ~40s
Category: Branding

What you can customize

This template exposes 18 dynamic fields you can swap per video — edit them in the editor or pass them to the API to batch-render variations at scale. The monospace name is the exact key to send in replacements.

Photo Room
url
photo_room
https://images.unsplash.com/photo-1606857521015-7f9fcf423740?fm=jpg&q=82&w=2400&auto=format&fit=crop
Company Name
text
company_name
NORTHBANK
~119 characters max · 2 lines
Company Detail
text
company_detail
MANCHESTER · 34 PEOPLE · HYBRID
~181 characters max · 2 lines
Opening Line
text
opening_line
Thirty-four people, one long room, and a lot of unfinished coffee.
~77 characters max · 2 lines
Photo Team 1
url
photo_team_1
https://images.unsplash.com/photo-1517048676732-d65bc937f952?fm=jpg&q=82&w=1600&auto=format&fit=crop
Caption 1
text
caption_1
TUESDAY PLANNING. NINE MINUTES.
~116 characters max · 2 lines
Photo Team 2
url
photo_team_2
https://images.unsplash.com/photo-1681949215173-fe0d15c790c1?fm=jpg&q=82&w=1600&auto=format&fit=crop
Caption 2
text
caption_2
PRIYA, ARGUING ABOUT A NAME.
~116 characters max · 2 lines
Photo Team 3
url
photo_team_3
https://images.unsplash.com/photo-1521737852567-6949f3f9f2b5?fm=jpg&q=82&w=2400&auto=format&fit=crop
Caption 3
text
caption_3
THE LONG ROOM, 4PM. HALF AT HOME.
~121 characters max · 2 lines
Culture 1 Title
text
culture_1_title
We write things down.
~24 characters max · 1 line
Culture 1 Body
text
culture_1_body
Decisions live in a doc, not in the heads of whoever happened to be in the room. If you missed it, you can still read it.
~224 characters max · 4 lines
Culture 2 Title
text
culture_2_title
Friday afternoons are yours.
~48 characters max · 2 lines
Culture 2 Body
text
culture_2_body
No meetings after twelve. Ship it, read something, fix the thing that has been annoying you — or go home. Nobody counts.
~247 characters max · 5 lines
Culture 3 Title
text
culture_3_title
We hire slowly, then leave you alone.
~59 characters max · 2 lines
Culture 3 Body
text
culture_3_body
Four conversations and one paid exercise. No riddles at a whiteboard. After that the work is yours to run.
~208 characters max · 3 lines
Closing Line
text
closing_line
We are not a family. We are a workshop, and the work is good.
~72 characters max · 2 lines
Careers Url
text
careers_url
northbank.co/roles
~52 characters max · 1 line

Render it from the API

Copy either call below. Both already carry this template's ID and its real variable keys — swap the values for your own.

1. Preview it — free

Same body as a render. Costs no credits, creates no job. Returns a public URL that plays the video in a browser, plus a list of problems with your payload — a mistyped key is otherwise ignored in silence.

curl -X POST https://renderly.video/api/v1/previews \
  -H "Authorization: Bearer $RENDERLY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "templateId": "company-culture-employer-brand",
  "replacements": {
    "photo_room": "https://images.unsplash.com/photo-1606857521015-7f9fcf423740?fm=jpg&q=82&w=2400&auto=format&fit=crop",
    "company_name": "NORTHBANK",
    "company_detail": "MANCHESTER · 34 PEOPLE · HYBRID",
    "opening_line": "Thirty-four people, one long room, and a\nlot of unfinished coffee.",
    "photo_team_1": "https://images.unsplash.com/photo-1517048676732-d65bc937f952?fm=jpg&q=82&w=1600&auto=format&fit=crop",
    "caption_1": "TUESDAY PLANNING. NINE MINUTES."
  }
}'

2. Render it

Change one word in the URL. Keep templateId — it is what links your call to this template, so later improvements reach you automatically.

curl -X POST https://renderly.video/api/v1/renders \
  -H "Authorization: Bearer $RENDERLY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "templateId": "company-culture-employer-brand",
  "replacements": {
    "photo_room": "https://images.unsplash.com/photo-1606857521015-7f9fcf423740?fm=jpg&q=82&w=2400&auto=format&fit=crop",
    "company_name": "NORTHBANK",
    "company_detail": "MANCHESTER · 34 PEOPLE · HYBRID",
    "opening_line": "Thirty-four people, one long room, and a\nlot of unfinished coffee.",
    "photo_team_1": "https://images.unsplash.com/photo-1517048676732-d65bc937f952?fm=jpg&q=82&w=1600&auto=format&fit=crop",
    "caption_1": "TUESDAY PLANNING. NINE MINUTES."
  }
}'

The body above shows 6 of 18 variables. Send any subset — every key you leave out renders its authored default. Read the full contract, with character limits, from GET /api/v1/templates/company-culture-employer-brand/variables. See the previewing guide, the rendering guide, or the OpenAPI spec.

Frequently asked questions

How do I customize the Company Culture / Employer Brand template?

Open the template in the Renderly editor and replace its 18 customizable fields (such as Photo Room) with your own text, images, or video. Every change previews instantly before you render.

How much does it cost to render this template?

Rendering is credit-based — 1 credit equals 1 minute of 1080p video. You only pay when you export, and credits never expire on the pay-as-you-go plan.

Can I generate this video at scale via the API?

Yes. POST this template's ID and a replacements object to /api/v1/renders — one call per row of data, 18 fields swappable per video. Send the same body to /api/v1/previews first to check it for free. No-code integrations like Zapier work the same way.

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Ready to make your Company Culture / Employer Brand video?

Customize it in the editor and render in minutes — no design or editing skills required.