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Ecommerce Video Template

E-commerce Drop / Sale (Punchy)

A bold 26-second 16:9 sale-drop product ad - the punchy, high-energy alternate to the premium E-commerce Product Drop. Monochrome black-and-white with one hot-red accent, heavy slammed Anton display type, a scrolling "NEW DROP" marquee, and rapid cuts across six scenes: a "THE DROP" hook, a hero slam, a rapid three-angle showcase, a "built better" detail punch, a full-red price slam, and a "Shop now" CTA. Swap the same five dynamic fields as v1 - three product images, the product title, and the price - to batch-render a video ad for every SKU on a Shopify/WooCommerce webhook. Drop-in compatible with the same catalog feed; pick per campaign (premium vs. sale energy).

Aspect ratio
16:9 · Horizontal
Duration
~26s
Category
Ecommerce

Try it with your own copy

Edit a field and the frame re-renders in your browser. No account, no credits - previews are free because they cost a browser paint, not a render.

What you can customize

This template exposes 5 dynamic fields you can swap per video - edit them in the editor or pass them to the API to batch-render variations at scale. The monospace name is the exact key to send in replacements.

  • Product Image 1

    url
    product_image_1

    https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-1.jpg

  • Product Title

    text
    product_title

    Aera Lounge Chair

    ~24 characters max · 1 line

  • Product Image 2

    url
    product_image_2

    https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-2.jpg

  • Product Image 3

    url
    product_image_3

    https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-3.jpg

  • Price

    text
    price

    $1,290

    ~8 characters max · 1 line

Render it from the API

Copy either call below. Both already carry this template's ID and its real variable keys - swap the values for your own.

1. Preview it — free

Same body as a render. Costs no credits, creates no job. Returns a public URL that plays the video in a browser, plus a list of problems with your payload — a mistyped key is otherwise ignored in silence.

curl -X POST https://renderly.video/api/v1/previews \
  -H "Authorization: Bearer $RENDERLY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "templateId": "ecommerce-drop-sale-v2",
  "replacements": {
    "product_image_1": "https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-1.jpg",
    "product_title": "Aera Lounge Chair",
    "product_image_2": "https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-2.jpg",
    "product_image_3": "https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-3.jpg",
    "price": "$1,290"
  }
}'

2. Render it

Change one word in the URL. Keep templateId — it is what links your call to this template, so later improvements reach you automatically.

curl -X POST https://renderly.video/api/v1/renders \
  -H "Authorization: Bearer $RENDERLY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "templateId": "ecommerce-drop-sale-v2",
  "replacements": {
    "product_image_1": "https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-1.jpg",
    "product_title": "Aera Lounge Chair",
    "product_image_2": "https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-2.jpg",
    "product_image_3": "https://renderly-video.s3.ap-east-1.amazonaws.com/templates/ecommerce-drop-sale-v2-3.jpg",
    "price": "$1,290"
  }
}'

Read the full contract, with character limits, from GET /api/v1/templates/ecommerce-drop-sale-v2/variables. See the previewing guide, the rendering guide, or the OpenAPI spec.

Frequently asked questions

How do I customize the E-commerce Drop / Sale (Punchy) template?

Open the template in the Renderly editor and replace its 5 customizable fields (such as Product Image 1) with your own text, images, or video. Every change previews instantly before you render.

How much does it cost to render this template?

Rendering is credit-based - 1 credit equals 1 minute of 1080p video, billed by the second. You only pay when you export, and credits never expire on the pay-as-you-go plan.

Can I generate this video at scale via the API?

Yes. POST this template's ID and a replacements object to /api/v1/renders - one call per row of data, 5 fields swappable per video. Send the same body to /api/v1/previews first to check it for free. No-code integrations like Zapier work the same way.

Sell on Shopify? The free Shopify product video maker turns one product link into a 15-second vertical video. No signup.

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Product Reel - Studio

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Ready to make your E-commerce Drop / Sale (Punchy) video?

Customize it in the editor and render in minutes - no design or editing skills required.