E-commerce Product Drop
A premium 25-second Apple-style product ad that auto-builds from your catalog: a tease cold-open, a hero reveal, a craft/detail angle, an every-angle showcase, and a price + "Shop now" buy moment. Swap five dynamic fields per SKU - three product images, the product title, and the price - to batch-render a video ad for every product on a Shopify/WooCommerce webhook.
- Aspect ratio
- 16:9 · Horizontal
- Duration
- ~25s
- Category
- Ecommerce
Try it with your own copy
Edit a field and the frame re-renders in your browser. No account, no credits - previews are free because they cost a browser paint, not a render.
What you can customize
This template exposes 5 dynamic fields you can swap per video - edit them in the editor or pass them to the API to batch-render variations at scale. The monospace name is the exact key to send in replacements.
Product Image 1
urlproduct_image_1https://images.pexels.com/photos/17488644/pexels-photo-17488644.png?auto=compress&cs=tinysrgb&w=1200
Product Title
textproduct_titleAera Lounge Chair
~56 characters max · 1 line
Product Image 2
urlproduct_image_2https://images.pexels.com/photos/17488642/pexels-photo-17488642.png?auto=compress&cs=tinysrgb&w=1200
Product Image 3
urlproduct_image_3https://images.pexels.com/photos/17488645/pexels-photo-17488645.png?auto=compress&cs=tinysrgb&w=1200
Price
textprice$1,290
~13 characters max · 1 line
Render it from the API
Copy either call below. Both already carry this template's ID and its real variable keys - swap the values for your own.
1. Preview it — free
Same body as a render. Costs no credits, creates no job. Returns a public URL that plays the video in a browser, plus a list of problems with your payload — a mistyped key is otherwise ignored in silence.
curl -X POST https://renderly.video/api/v1/previews \
-H "Authorization: Bearer $RENDERLY_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"templateId": "ecommerce-product-drop",
"replacements": {
"product_image_1": "https://images.pexels.com/photos/17488644/pexels-photo-17488644.png?auto=compress&cs=tinysrgb&w=1200",
"product_title": "Aera Lounge Chair",
"product_image_2": "https://images.pexels.com/photos/17488642/pexels-photo-17488642.png?auto=compress&cs=tinysrgb&w=1200",
"product_image_3": "https://images.pexels.com/photos/17488645/pexels-photo-17488645.png?auto=compress&cs=tinysrgb&w=1200",
"price": "$1,290"
}
}'2. Render it
Change one word in the URL. Keep templateId — it is what links your call to this template, so later improvements reach you automatically.
curl -X POST https://renderly.video/api/v1/renders \
-H "Authorization: Bearer $RENDERLY_API_KEY" \
-H "Content-Type: application/json" \
-d '{
"templateId": "ecommerce-product-drop",
"replacements": {
"product_image_1": "https://images.pexels.com/photos/17488644/pexels-photo-17488644.png?auto=compress&cs=tinysrgb&w=1200",
"product_title": "Aera Lounge Chair",
"product_image_2": "https://images.pexels.com/photos/17488642/pexels-photo-17488642.png?auto=compress&cs=tinysrgb&w=1200",
"product_image_3": "https://images.pexels.com/photos/17488645/pexels-photo-17488645.png?auto=compress&cs=tinysrgb&w=1200",
"price": "$1,290"
}
}'Read the full contract, with character limits, from GET /api/v1/templates/ecommerce-product-drop/variables. See the previewing guide, the rendering guide, or the OpenAPI spec.
Frequently asked questions
How do I customize the E-commerce Product Drop template?
Open the template in the Renderly editor and replace its 5 customizable fields (such as Product Image 1) with your own text, images, or video. Every change previews instantly before you render.
How much does it cost to render this template?
Rendering is credit-based - 1 credit equals 1 minute of 1080p video. You only pay when you export, and credits never expire on the pay-as-you-go plan.
Can I generate this video at scale via the API?
Yes. POST this template's ID and a replacements object to /api/v1/renders - one call per row of data, 5 fields swappable per video. Send the same body to /api/v1/previews first to check it for free. No-code integrations like Zapier work the same way.
More Ecommerce templates
Dealership Sales Event
A 9:16 showroom offer card for auto dealer groups - five hard-cut frames in the order a buyer on the forecourt needs them: the event, the offer, the rate, the deadline, the address. Pure black, pure white and deal red trade grounds frame to frame, and a full-bleed rail at y=1704 carries the dates and kicker on every single frame, so any one frame hands over both the deal and its expiry. 22 seconds at 1080×1920, 30fps, set in Archivo Black, Geist and JetBrains Mono. Thirteen dynamic fields split across two axes: the store axis (dealer_name, dealer_address, dealer_phone) and the campaign axis (event_name, event_kicker, event_dates, event_hook, offer_value, offer_label, finance_rate, finance_terms, disclaimer, hero_image) - a forty-store group on one manufacturer programme is forty renders off one spreadsheet row each, with no layout moving between them.
Price Drop Alert
Price Drop Alert is a square e-commerce lifecycle card that fires off a price-change webhook matched against browse history — the "the thing you were watching just got cheaper" moment, rendered one card per watcher straight off the product feed. 27 seconds, 1:1 (1080×1080), 30fps, four scenes on a bone → ink → bone → forest ground rhythm: the personalised alert, the product on the one dark frame in the piece (price deliberately withheld), the payoff — old price struck in signal red beside the new price at 176px on a single shared baseline, with the saving in a forest band bled to the bottom edge — and a receipt row plus CTA pill. Eleven dynamic fields swap per render: customer_first_name, brand_name, product_image, product_name, product_detail, product_price_was, product_price, message_line, status_note, cta_label and cta_url; the minimum viable set is five (product_image, product_name, product_price, cta_label, cta_url), everything else has a documented fallback. Type is Instrument Serif / Geist / JetBrains Mono, and it is a direct sibling of the Abandoned Cart Nudge template, sharing its palette, 84px measure and ten-field product-feed contract.
Post-Purchase Thank You + Review Request
A 31-second 9:16 (1080x1920) follow-up video for the week after delivery, built as a sibling of the Batch H abandoned-cart template and driven by the same product feed. Its whole argument is the order of the beats: thank the customer by name on bone, mark the elapsed time over a full-bleed product hero on ink, then flood the centre of the video with forest green for the longest scene — a ruled ledger of three genuinely useful care tips — and only after 19 seconds of being useful does the ask arrive, on a bare bone page, in one sentence, with no stars and no incentive. It closes on ink with a bone CTA pill, the item row as a receipt, and an italic sign-off. Thirteen dynamic fields are swapped per render: customer_first_name, brand_name, product_image (one photo at three sizes — 220px card thumb, 1080x970 bleeding hero, 150px item thumb), product_name, product_detail, product_price, message_line, status_note, care_tip_one, care_tip_two, care_tip_three, cta_label and cta_url. Type is Instrument Serif over Geist over JetBrains Mono at fixed sizes, with an 84px measure and a y=96 furniture row on every scene.