The Grand Atlantic - Cruise Dining Card

The cruise cut of Daily Special Card, and the first sibling that carries a whole menu rather than one item: a 24-second vertical (9:16) card for a ship's main dining room, publishing three dishes of the day, two bar specials, seatings, deck and dress code. A ship already publishes this as its daily programme, so the feed exists - one hull runs 7 menus a voyage and roughly 45 voyages a year, about 315 cards from a single dining room before a fleet multiplies it by every hull. Seven scenes on an alternating sea-ink and cream rhythm: an opener that establishes vessel, deck and voyage day over the aft deck and wake, the full three-dish list with name, description and price set as a printed menu, the signature dish as a photo band cut by a brass rule with its type on a clean plate below, a matted second dish above a third set as a footer line, both bar specials as a two-up window grid, seatings at display scale over the dining room, and a typographic close that ends on the ship's name rather than on food. The register is the ship's own stationery - engraved and centred, Bodoni Moda with Archivo labels, every ground carrying a fine 45-degree engine-turned guilloche crosshatch at 4.5% ink on cream and 6% brass on sea-ink, and a brass frame inset 52px that doubles on the opener and closer to separate bookends from the body. Photo treatment is the part that makes it work at sea: only four of the six image slots are daily (dish_photo_1, dish_photo_2, drink_photo_1, drink_photo_2 - what the galley and bar actually shoot each night), while ship_photo and venue_photo are evergreen stills the vessel shoots once, so every card is anchored to the water without anyone photographing the ocean nightly. The hero uses a photo band over an ink plate rather than a full-bleed scrim, because contrast never depends on a veil - that is the treatment for a bright subject like a white plate, and it lets the crop be chosen for the food instead of compromised to leave room for a headline. Thirty dynamic fields: ship_name, venue_name, deck_label, voyage_line, date_label; dish_1/2/3 name, desc and price; drink_1/2 name, desc and price; dish_1_price_line, seating_times, dress_code, closing_line; and the six photos. Ten of those drive more than one scene, so a single replacement updates the card coherently. The fare model is a template-level decision expressed through the price fields rather than a switch: pass "Included" on every price for an all-inclusive line, or empty strings to hide money entirely for a fare-inclusive luxury brand. Length ceilings are set by Bodoni at display scale: venue_name is built for two lines and takes about 9 characters each at 148-158px, dish names about 21 characters before the list rows wrap to a second line (scenes 02 and 04 are built for that wrap), drink names about 13 at 64px in the two-up grid. Smallest type in the deck is 27px and all bottom-anchored content clears 196px, keeping it above the Stories reply bar and the Reels action rail.

Aspect ratio

9:16 · Vertical

Duration

~24s

Category

Social Media