Last Call - Bar Special Card

The bar cut of Daily Special Card: a 20-second vertical (9:16) Story card for tonight's cocktail, draft, or bar snack. Same job and the same twelve fields as the restaurant version, so a group running both a dining room and a bar feeds both templates from one row and picks a register rather than a layout - v1 for daylight rooms and plated food, this one for nights, neon, and candlelight. Six scenes on an oxblood and near-black rhythm: a poster opener with the drink above an oxblood block and the date stamped into a black bar, the drink full-bleed for the appetite beat and the longest hold in the cut, a hard split where the photo takes the top half and the build is set on oxblood below it, the price at poster scale on black with the drink reduced to a strip down the right edge, a full-width band landing across a room shot to carry how long it is on, and a close that assembles as four stacked bands around the venue wordmark. The photo treatment is what makes it usable: bar photography is the worst case - neon, candles, green bar lights, a phone at ISO 6400 - so no photo is ever asked to hold type. Every text run sits on an oxblood or black block, photos are cut by hard horizontal edges rather than feathered, and a 14-18% oxblood veil plus a four-stop scrim pulls a neon sign, a candle, and a window blowout onto one colour. It is more forgiving than v1 with a genuinely bad exposure and less flattering to a great one. Bebas Neue condensed caps for display with Geist 600 uppercase labels, bone type only - the oxblood block is the accent, so type is never tinted. Twelve dynamic fields: dish_photo_1 plus optional dish_photo_2 and dish_photo_3 (both fall back to dish_photo_1, and the three slots crop differently so reuse does not read as repetition - for a bar, a room or taps shot is the easiest second upload), dish_name (a cocktail, a draft, or a snack - the name stays dish_name so the two templates share a schema), dish_description, price, availability, date_label, venue_name, venue_address, and the two composite lines venue_date_line and venue_address_line that scenes 01, 02, and 05 set as a single run. Pass price preformatted with its currency symbol and keep it to three characters at the 420px size ($16 fits; drop to a smaller size for $16.50). Length ceilings, all set by Bebas being condensed and caps-only: dish_name about 13 characters per line at 168px (scene 02 is built for two lines), availability about 16 per line at 148px, venue_name about 9 at 250px - past those, step the size down rather than adding a line. The venue logo is deliberately not a variable; scene 06 sets venue_name as the wordmark, so swap that layer for an image layer if a group wants its mark. If you run paid placement, alcohol creative needs age-gating on most platforms - add any responsibility line as static copy in the scene 06 black bar rather than as a field.

Aspect ratio

9:16 · Vertical

Duration

~20s

Category

Social Media