Ecommerce Video Template

Seasonal Collection Launch

An editorial lookbook card for a fashion, homeware or beauty brand to run four times a year: a masthead stating the season and naming its colour, three product looks (two full-bleed spreads plus one offset accent plate), a three-cell contact sheet, and an accent-flood shop CTA. 16:9 at 1920x1080, 34 seconds, six hard-cut scenes on a bone/ink alternating rhythm with Playfair Display, Geist and JetBrains Mono, one 1px page rule at y=132 carried across every frame, and no seasonal ornament anywhere by design. Seventeen dynamic fields swap per render: season_label, season_year, collection_name, collection_line, accent_name and brand_name for the masthead and furniture; look_1_image, look_2_image and look_3_image for the three photographs (each reused in the contact sheet); look_1_name, look_2_name, look_3_name and look_1_detail, look_2_detail, look_3_detail for the garment captions; and cta_line plus cta_url for the close. The minimum viable set is six fields, since every other slot has a documented fallback. Note that the season accent hex and the photographic grade string are deliberately NOT variables, because Renderly replacements swap only text content and image src and cannot recolour an overlay; the four season presets are template-level edits (four saved copies of the props file).

Aspect ratio: 16:9 · Horizontal
Duration: ~34s
Category: Ecommerce

Try it with your own copy

Edit a field and the frame re-renders in your browser. No account, no credits - previews are free because they cost a browser paint, not a render.

What you can customize

This template exposes 17 dynamic fields you can swap per video - edit them in the editor or pass them to the API to batch-render variations at scale. The monospace name is the exact key to send in replacements.

Brand Name
text
brand_name
Marlowe Studio
~55 characters max · 1 line
Season Year
text
season_year
2026
~163 characters max · 1 line
Season Label
text
season_label
Spring
~8 characters max · 1 line
Collection Name
text
collection_name
The Meadow Edit
~26 characters max · 1 line
Collection Line
text
collection_line
Sixteen pieces in linen, cotton and undyed wool — cut for the first warm week and the ten cold ones before it.
~188 characters max · 3 lines
Accent Name
text
accent_name
Verdant
~36 characters max · 1 line
Look 1 Image
url
look_1_image
https://images.unsplash.com/photo-1504051771394-dd2e66b2e08f?fm=jpg&q=85&w=1400&auto=format
Look 1 Name
text
look_1_name
The Field Dress
~21 characters max · 1 line
Look 1 Detail
text
look_1_detail
Undyed linen · £248
~50 characters max · 1 line
Look 2 Image
url
look_2_image
https://images.unsplash.com/photo-1779406167603-d0afe0a4cdd7?fm=jpg&q=85&w=1400&auto=format
Look 2 Name
text
look_2_name
The Atelier Suit
~21 characters max · 1 line
Look 2 Detail
text
look_2_detail
Washed cotton twill · £395
~50 characters max · 1 line
Look 3 Image
url
look_3_image
https://images.unsplash.com/photo-1687405181716-4107f1d84a0c?fm=jpg&q=85&w=1400&auto=format
Look 3 Name
text
look_3_name
The Everyday Shirt
~23 characters max · 1 line
Look 3 Detail
text
look_3_detail
Garment-dyed linen · £120
~47 characters max · 1 line
Cta Line
text
cta_line
Shop the collection
~25 characters max · 1 line
Cta Url
text
cta_url
marlowestudio.com
~88 characters max · 1 line

Render it from the API

Copy either call below. Both already carry this template's ID and its real variable keys - swap the values for your own.

1. Preview it — free

Same body as a render. Costs no credits, creates no job. Returns a public URL that plays the video in a browser, plus a list of problems with your payload — a mistyped key is otherwise ignored in silence.

curl -X POST https://renderly.video/api/v1/previews \
  -H "Authorization: Bearer $RENDERLY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "templateId": "seasonal-collection-launch",
  "replacements": {
    "brand_name": "Marlowe Studio",
    "season_year": "2026",
    "season_label": "Spring",
    "collection_name": "The Meadow Edit",
    "collection_line": "Sixteen pieces in linen, cotton and undyed wool —\ncut for the first warm week and the ten cold ones\nbefore it.",
    "accent_name": "Verdant"
  }
}'

2. Render it

Change one word in the URL. Keep templateId — it is what links your call to this template, so later improvements reach you automatically.

curl -X POST https://renderly.video/api/v1/renders \
  -H "Authorization: Bearer $RENDERLY_API_KEY" \
  -H "Content-Type: application/json" \
  -d '{
  "templateId": "seasonal-collection-launch",
  "replacements": {
    "brand_name": "Marlowe Studio",
    "season_year": "2026",
    "season_label": "Spring",
    "collection_name": "The Meadow Edit",
    "collection_line": "Sixteen pieces in linen, cotton and undyed wool —\ncut for the first warm week and the ten cold ones\nbefore it.",
    "accent_name": "Verdant"
  }
}'

The body above shows 6 of 17 variables. Send any subset — every key you leave out renders its authored default. Read the full contract, with character limits, from GET /api/v1/templates/seasonal-collection-launch/variables. See the previewing guide, the rendering guide, or the OpenAPI spec.

Frequently asked questions

How do I customize the Seasonal Collection Launch template?

Open the template in the Renderly editor and replace its 17 customizable fields (such as Brand Name) with your own text, images, or video. Every change previews instantly before you render.

How much does it cost to render this template?

Rendering is credit-based - 1 credit equals 1 minute of 1080p video, billed by the second. You only pay when you export, and credits never expire on the pay-as-you-go plan.

Can I generate this video at scale via the API?

Yes. POST this template's ID and a replacements object to /api/v1/renders - one call per row of data, 17 fields swappable per video. Send the same body to /api/v1/previews first to check it for free. No-code integrations like Zapier work the same way.

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Ready to make your Seasonal Collection Launch video?

Customize it in the editor and render in minutes - no design or editing skills required.